Breeze Airways has been making strategic moves in the competitive aviation market by offering low-cost, point-to-point services focusing on underserved and secondary markets. The airline has expanded its network to include 70 cities across 31 states, utilizing a fleet that includes Embraer 190 and 195 for short-haul routes, and the Airbus A220-300 for longer flights. This expansion is aimed at satisfying the demand for direct services from mid-size regions to popular destinations like Orlando, coastal Florida, and the Carolinas.
According to data from Cirium, a provider of aviation data and analytics, the airline’s most active routes include Provo, UT to John Wayne Airport, CA and Westchester County, NY to Vero Beach, FL, among others. A key route, Provo-Orem (PVU) to Santa Ana (SNA), connects a growing region with the Los Angeles metropolitan area, previously underserved.
The airline’s growth into new territories is reflected in its expansion plans with new routes from places like Tampa International Airport to New Orleans International Airport, and flights to Key West, starting this June. CEO David Neeleman has indicated that there is a noticeable demand for Breeze’s services in secondary markets, predicting further development in areas such as Rochester, Albany, and Memphis.
Breeze has also received commendations, such as being named the “Best Seat Comfort in North America” in 2024 by the Airline Passenger Experience Association, and ranking as 2024 Startup Airline of the Year by the Sydney-based Centre for Aviation. The airline promotes its services with a four-tier ticketing system and does not charge cancellation or change fees post-purchase.
With the industry experiencing issues like aircraft order backlogs, Breeze remains focused on strategic planning and innovation to stand out in the market, according to airline CEO’s comments shared at industry events. As it continues its expansion, Breeze aims to meet the demands of both vacation and business travelers in these secondary markets.
