Dnata Catering & Retail has expanded its partnership with Aer Lingus by launching a new inflight retail programme. The agreement includes a five-year contract for onboard retail, in addition to the remaining five years of dnata’s existing catering services contract with the airline. This move covers more than 180 daily Aer Lingus flights operating from Dublin, Shannon, Cork, and Manchester.
Under this partnership, dnata will oversee all aspects of the retail programme, including product sourcing, procurement, warehousing, and technology support. The collaboration aims to introduce new ways for passengers to browse and personalize their onboard shopping experience. Feedback from customers will help shape the product range to better match passenger preferences.
Robin Padgett, CEO of dnata Catering & Retail, stated: “This partnership takes our collaboration with Aer Lingus to the next level – uniting our expertise in catering, retail, and technology to create an exceptional onboard experience. Together, we’re delivering a modern, data-driven retail programme that celebrates Irish brands, improves efficiency, and enhances passenger choice.”
The new inflight retail offering features both local Irish brands such as Sculpted by Aimee, Tan Organic, BPerfect, The Smooth Company and Deli-Lites—which supplies freshly made sandwiches and wraps—as well as international products. The launch aligns with Aer Lingus’ festive season menu that includes items like a turkey and stuffing sandwich and holiday-themed gift options.
Customers can preview the onboard magazine “Bia” digitally before their flight and purchase products during their journey. Dnata’s integrated retail technology allows for contactless payments and provides real-time analytics to support operational decisions.
Adrian Dunne, Chief Operations Officer at Aer Lingus said: “The addition of inflight retail to the existing partnership we have with dnata will drive significant operational benefits, whilst enhancing our customer experience at the same time. The programme will be delivered via a new crew iOS app, which will allow for a data-driven product range tailored to our customers’ preferences and proudly showcasing a wide selection of Irish brands.”
The programme is expected to serve over 10.5 million Aer Lingus passengers each year. Dnata’s catering and retail division employs more than 10,400 people globally and produces over 110 million meals annually across more than 60 locations.
