Emirates concluded its most active participation at the Arabian Travel Market (ATM) by enhancing nearly 40 partnerships across several sectors, including tourism, technology, cruise lines, airlines, and rail operators. The event, which spanned four days, saw over 27,000 visitors visiting the airline’s stand to explore a range of products, from the latest-generation A350 Business Class seats and Premium Economy to its signature Onboard Lounge and Shower Spa.
The airline engaged in more than 600 industry meetings and held its first-ever travel trade workshops. High-profile attendees included UAE royal dignitaries and VIP guests, such as His Highness Sheikh Mohammed bin Rashid Al Maktoum and His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum.
Emirates utilized the conference to introduce destination workshops in collaboration with seven tourism boards. The sessions drew over 350 trade industry partners from 15 countries. The theme of ATM 2025, ‘Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity,’ aligned with Emirates’ efforts in advancing international tourism collaboration.
The airline further expanded its focus on the cruise industry, reinforcing its strategic partnership with Cruise Lines International Association (CLIA), and establishing agreements with Hapag-Lloyd and MSC Cruises. These initiatives are part of a broader strategy to enhance luxury cruise travel packages, aiming to improve Dubai’s recognition as a cruise hub.
Emirates also solidified new and existing airline collaborations at the ATM. A framework for an interline agreement with Kuwait Airways, reciprocal codesharing with Philippine Airlines, and the activation of a reciprocal codeshare partnership with Condor were among the initiatives. Additionally, a new codeshare was established with Air Seychelles.
