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Emirates has released a new safety video that emphasizes straightforward safety essentials, departing from the trend of flashy, attention-grabbing productions. The video features Emirates cabin crew and passengers explaining key safety information, fostering a sense of involvement among those onboard.
The video opens with an Emirates flight attendant stating that the briefing will "not have dancers breaking into song, characters from movies, or celebrities trying to be funny." Instead, it aims to provide a clear run-through of safety essentials without resorting to famous actors or elaborate dance sequences. The airline noted, "If you’re expecting dancers, movie stars and singers, we’ve saved that for our inflight entertainment. We take your safety seriously. So here’s our refreshed, no-nonsense safety video for your next Emirates flight."
The video covers standard safety procedures such as stowing bags and fastening seatbelts. It intercuts clips of passengers explaining key parts of the process to create a feeling of collective responsibility for safety. Set entirely in the cabin with minimal artificial enhancements aside from calming music and occasional lens flares, the video is designed to be both informative and engaging.
