Citi introduces rebranded Strata Premier Card with enhanced benefits

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Global Industry News

Citi introduces rebranded Strata Premier Card with enhanced benefits

Research

Gary Leff Chief Financial Officer | View from the Wing

By Sky Industry News

Jul 9, 2024

Citibank has introduced the new Citi Strata PremierSM Card, a rebranded version of the Citi Premier Card with minor improvements. This move signifies continued investment in the Citi ThankYou Rewards travel portfolio.

The Citi Premier card is no longer available, and existing cardholders will be transitioned to the new Strata card without losing any benefits. The cards are considered part of the same family for new cardmember bonus eligibility.

The initial bonus for the Strata Premier Card includes earning 70,000 bonus ThankYou® Points after spending $4,000 in the first three months of account opening. These points can be redeemed for $700 in gift cards or travel rewards at thankyou.com. However, Citibank's website directly offers an alternative of 75,000 points.

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Cardholders can earn 10 points per dollar spent on hotels, car rentals, and attractions booked through CitiTravel.com; 3 points per dollar on air travel and other hotel purchases, restaurants, supermarkets, gas stations, and EV charging stations; and 1 point per dollar on all other purchases. The annual fee for the card is $95.

Additional benefits include a $100 hotel credit on stays of $500 or more booked through the Citi Travel portal once per calendar year. The inclusion of EV charging earnings and enhanced travel protections marks a rollback from previous cuts.

Points earned with this card can be transferred to various frequent flyer programs across different alliances including SkyTeam (Aeromexico Club Premier, Air France KLM Flying Blue), oneworld (Cathay Pacific Asia Miles, Malaysia Airlines Enrich), Star Alliance (Avianca LifeMiles), and non-alliance partners like Emirates Skywards and JetBlue TrueBlue.

Despite some expectations for more revolutionary changes rather than modest updates and rebranding efforts, this launch indicates Citibank's commitment to marketing a travel card with transferable points. The substantial acquisition bonus further underscores this commitment.

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Citi introduces rebranded Strata Premier Card with enhanced benefits

GLOBAL INDUSTRY NEWS

Airport Workers Save the Day After Woman Loses Diamond from Her Engagement Ring in Baggage Carousel

I never talk to strangers on the plane. After my dad died, a passenger helped me talk about my grief.

American Airlines reveals new summer route: Miami → Rome

Budget UK airline launches huge sale with £29 flights to 475 holiday hotspots – but you’ll have to be quick

Delta Passengers Can Book a ‘Last Mile’ Private Jet Charter to Europe This Summer

Honeywell Runway Safety Technology Selected by Southwest Airlines for Fleetwide Installation

Southwest Airlines Adds Cockpit Alerts to Boost Runway Safety

This Airline Is Going to Start Handing Out $675 Fines to 'Unruly' Passengers: 'It Is Unacceptable'

Summer of savings? New analysis shows airfare has dropped significantly - The Points Guy

Travelers are taking extreme measures and using hacks to avoid airline baggage fees

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United Airlines’ Uniforms Get A Facelift—And A Political Filter

United Continues to Face Catering Chaos at San Francisco

Passenger Stows Away on Delta Flight from New York to Paris

Wizz Air becomes first airline to operate P&W-powered Airbus A321XLR jet

Hawaiian Airlines’ new ‘no show’ policy may make travel more expensive

BLIMP-SE OF THE FUTURE Luxury zeppelins of the future from ‘flying bum’ world’s largest aircraft to Google billionaire’s ‘impossible’ airship

Swiss Startup SmartFlyer Develops Hybrid-Electric Trainer

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Organizations Included in this History

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