Citi introduces rebranded Strata Premier Card with enhanced benefits

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Global Industry News

Citi introduces rebranded Strata Premier Card with enhanced benefits

Research

Gary Leff Chief Financial Officer | View from the Wing

By Sky Industry News

Jul 9, 2024

Citibank has introduced the new Citi Strata PremierSM Card, a rebranded version of the Citi Premier Card with minor improvements. This move signifies continued investment in the Citi ThankYou Rewards travel portfolio.

The Citi Premier card is no longer available, and existing cardholders will be transitioned to the new Strata card without losing any benefits. The cards are considered part of the same family for new cardmember bonus eligibility.

The initial bonus for the Strata Premier Card includes earning 70,000 bonus ThankYou® Points after spending $4,000 in the first three months of account opening. These points can be redeemed for $700 in gift cards or travel rewards at thankyou.com. However, Citibank's website directly offers an alternative of 75,000 points.

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Cardholders can earn 10 points per dollar spent on hotels, car rentals, and attractions booked through CitiTravel.com; 3 points per dollar on air travel and other hotel purchases, restaurants, supermarkets, gas stations, and EV charging stations; and 1 point per dollar on all other purchases. The annual fee for the card is $95.

Additional benefits include a $100 hotel credit on stays of $500 or more booked through the Citi Travel portal once per calendar year. The inclusion of EV charging earnings and enhanced travel protections marks a rollback from previous cuts.

Points earned with this card can be transferred to various frequent flyer programs across different alliances including SkyTeam (Aeromexico Club Premier, Air France KLM Flying Blue), oneworld (Cathay Pacific Asia Miles, Malaysia Airlines Enrich), Star Alliance (Avianca LifeMiles), and non-alliance partners like Emirates Skywards and JetBlue TrueBlue.

Despite some expectations for more revolutionary changes rather than modest updates and rebranding efforts, this launch indicates Citibank's commitment to marketing a travel card with transferable points. The substantial acquisition bonus further underscores this commitment.

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Citi introduces rebranded Strata Premier Card with enhanced benefits

GLOBAL INDUSTRY NEWS

Airline CEO wants airports to cap passengers at 2 alcoholic drinks to limit on-board disruptions

Emirates Will Buy 5 Airbus A380s From Lessor For $200 Million

Delta Air Lines named official airline of the WNBA

Pair Of C-Suite Officials Depart Wheels Up

LAX Receives Final Cars for People Mover Train

Alaska Airlines and Hawaiian Airlines merger clears Justice Department hurdle, now faces DOT

Alaska Airlines flight attendants reject new contract, union says there's 'more work to do'

Elliott Investment To Push For 10 New Boardroom Directors At Southwest Airlines

Alaska Air Backs JetZero Blended-Wing Design

AI in Aviation Line Maintenance: A Strategic Response to Delays, Satisfaction, and Staffing Challenges

Air taxi service plans for 2026 Los Angeles launch at USC, SoFi and LAX

VistaJet Flight Brings Home Americans in Prisoner Swap

Air Canada Blames Paris Olympics On Decreased Profits

Delta passengers sue airline over refund refusals after CrowdStrike meltdown

Microsoft fires back at Delta after massive outage, says airline declined ‘repeated’ offers for help

Korean Air Confirms A Spacious Lounge Is Coming To The New Terminal One at New York JFK

VAS Aero Services to Acquire an Additional 17 Airbus A320 Airframes, Bringing to 23 the Total Number of A320s Slated for Teardown and Harvested Parts Redistribution

Delta CEO says CrowdStrike-Microsoft outage cost the airline $500 million

Boeing Reports $16.9 Billion In Revenue For 2nd Quarter With 5,400 Commercial Aircraft Backlog

United Airlines says flight attendant in Terrell Davis incident is no longer employed and NFL legend’s ‘no fly’ ban is lifted | CNN

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Southwest Airlines is getting rid of open seating | CNN Business

CrowdStrike Outage Caused 10% Spike in Air Charter

Aircraft Engine Maintenance and Repair to Peak in 2026, Worsening Capacity Shortage for Commercial Aviation, Says Bain & Company

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Organizations Included in this History

More News

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