Quantcast

Avianca LifeMiles introduces new points transfer relationship with Gol Smiles

Avianca LifeMiles introduces new points transfer relationship with Gol Smiles
Research
Webp txr36ytg6uuvd13i8xrjnuempd4m
Gary Leff Chief Financial Officer | View from the Wing

Star Alliance frequent flyer program Avianca LifeMiles is testing points transfers with Brazilian carrier Gol, which may have significant implications.

"We have good news for you! You have been selected to participate in a pilot test for a new benefit. Smiles will soon be offering this opportunity to a select group of members as well," stated the announcement. Starting today, members can convert their miles from LifeMiles to Smiles, the loyalty program and currency of Avianca’s sister airline GOL. Members need a Smiles account to convert their miles; non-members can join for free.

LifeMiles describes this as "a temporary benefit" that they "will evaluate the results in a few months," with the intention of making it a permanent feature. Points currently transfer at a 1:3 ratio, but this may be adjusted monthly during the test period.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

For instance, if 150,000 Smiles are needed for redemption and the exchange rate is 3:1, then 50,000 LifeMiles must be converted. Once converted to Smiles, these miles must be used within 12 months before they expire. If not used, they can be converted back to LifeMiles at the prevailing exchange rate before expiration.

American Airlines and Gol have an exclusive partnership over Brazil and have developed joint frequent flyer programs and credit cards while offering elevated elite benefits between carriers. This arrangement presents potential arbitrage opportunities—occasional American Airlines flyers can move points into a Star Alliance program (LifeMiles), and occasional Star customers can credit to LifeMiles with the option to redeem with American Airlines. This scenario mirrors Aer Lingus's partnerships with both United and British Airways.

Organizations Included in this History
More News

Alaska Airlines has announced a significant expansion of its route network for 2026, with plans to introduce service to two new cities and launch 13 new or returning routes.

Oct 25, 2025

Delta Air Lines will introduce new in-flight menu options created by celebrity chef José Andrés starting November 4.

Oct 25, 2025

The Blue Sky partnership between United Airlines and JetBlue launched today, allowing members of both airlines’ loyalty programs to earn and redeem points across the two carriers.

Oct 25, 2025

Air Canada is set to expand its presence at Billy Bishop Toronto City Airport (YTZ) by introducing four new nonstop routes to the United States in 2026.

Oct 25, 2025

United Airlines has announced it will add 10 new destinations from its Chicago O'Hare International Airport hub starting next year.

Oct 25, 2025

The partnership between United Airlines and JetBlue, known as Blue Sky, has officially launched.

Oct 25, 2025