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Mary Kirby Editor and Publisher | Runway Girl Network

As passenger traffic returns to pre-Covid levels, cabin branding and aircraft interior modification specialist ABC International has observed a shift in airline behavior. Chief Commercial Officer Rodolfo Baldascino noted that long lead times are no longer feasible. "It’s really 24 hours sometimes," he said, emphasizing the urgency airlines now place on cabin hardware and services.

This new dynamic has compelled ABC and other stakeholders in the sector to adapt their strategies. “We have to remodel, reshape ourselves to follow their business model,” stated Baldascino. He explained that this adjustment is necessary across the board as multiple airlines demand quicker turnarounds.

To meet these quick-turn needs, including aftermarket services, ABC is enhancing its flexibility by adding more personnel and skills. The company plans to assign dedicated project engineers to specific customers who guarantee consistent work. These engineers will coordinate teams working around the clock to fulfill airline projects efficiently.

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Seat manufacturers are also responding to rapid-delivery requests by offering fast-track seat programs that balance production speed with limited customization options.

By adopting a more agile approach, ABC has gained additional business and goodwill from airlines. “They know they’re asking something that was not asked before and sometimes it’s unreasonable,” Baldascino remarked. As a result, the Naples-based firm is experiencing increased customer loyalty and attention from airlines who previously engaged in selective sourcing for cabin services.

Supply chain bottlenecks in aviation present additional challenges, compounded by difficulties in finding skilled labor. The industry faces a talent shortage due to an exodus during Covid-19 and a declining interest among younger generations in aviation careers. When asked if sustainability concerns might be influencing this trend, Baldascino responded negatively: “Young engineers have to study a lot; they have to look at the documentation and the regulations.” He added that understanding complex technical specifications from Airbus and Boeing takes months of preparation, which may not appeal to today’s youth.

“It’s very easy to find a social media manager,” Baldascino continued. “It’s much more complicated to find young, motivated, good engineers.”

Cabin branding remains integral to ABC's operations, but the company diversified its offerings during Covid-19 and continues this strategy post-pandemic. Currently, approximately 60% of its work involves DOA (Design Organization Approval) and cabin refurbishment services, while 40% pertains to cabin branding.

To support growth and streamline operations—including DOA and quality-control tasks—ABC recently acquired a manufacturing facility near Naples. This move aims to make the firm "faster, more flexible" according to Baldascino.

ABC's commitment is encapsulated in its tagline displayed at Aircraft Interiors Expo 2024: "Any real change comes from the inside."

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