JetBlue announces 'Mini Mint' first class amid changes in coach legroom

The configuration for the new seating arrangement will be as follows:

- A220: 143 seats, including 8 Mini Mint (MM) and 135 Core (economy)

- A320: 162 seats, including 12 MM and 150 economy

- A321ceo: 198 seats, including 12 MM and 186 economy

- A321neo: 200 seats, including 12 MM and 188 economy

To accommodate these first-class seats without reducing the total number of seats on each aircraft, JetBlue plans to decrease legroom in standard coach. Historically known for offering generous legroom with a standard pitch of 32 inches—two inches more than United Airlines, Delta Air Lines, and American Airlines—JetBlue's decision marks a significant shift in its product offering.

This move comes as JetBlue aims to capture higher revenue sales that it has been losing to competitors due to the lack of a more premium product on most routes. Despite offering marginally better coach products compared to competitors over the past decade, financial rewards have been lacking. The decision aligns with industry trends where managers under financial pressure avoid deviating from established norms.

While JetBlue plans this transition into a more premium market segment, earlier-discussed lounges in New York and Boston are reportedly no longer part of their strategy.