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Vietnam’s VietJet has placed an order for 20 Airbus A330neo aircraft, valued at $7.4 billion at list prices. On average, airlines typically pay about 50% of the list price.
Years ago, the airline was fined 20 million Dong over unapproved inflight entertainment. It wasn’t due to the installation of a seatback video system. Instead, five bikini-clad candidates in a local beauty contest performed a dance onboard the airline’s inaugural flight to Nha Trang. The three-minute show had not been approved in advance and was deemed a violation of aviation and security regulations. Consequently, the airline was fined the equivalent of $959.
Since then, they have branded themselves as the bikini airline. The airline’s CEO views these campaigns and onboard stunts as empowering. Vietnam has a very conservative culture, and the public bikini stunts challenge traditional notions of female dress in that society.
