Southwest Airlines is offering to sell elite status through August 22, allowing customers to purchase the qualifying points needed for elite benefits valid until December 31, 2025. The airline will sell up to 35,000 qualifying points required for A-List status at a cost of up to $2,190.
While it is common for airlines to sell qualifying points at the end of the year, this mid-year offer stands out as it directly sells status and seeks cash for benefits. This could lead to an increase in competition for early boarding positions.
“On the one hand, I don’t blame them. Southwest hasn’t monetized their status as much as they could,” an industry observer noted. The move indicates a new level of assertiveness from Southwest Airlines ahead of its Thursday earnings call and has likely been under consideration for several years.