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American Airlines launches automated tags for mobility devices

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American Airlines launches automated tags for mobility devices
Research
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Josh Smith Editor | AviationPros

American Airlines has become the first U.S. airline to introduce an automated tag system for mobility devices, a move aimed at enhancing the handling of wheelchairs and similar equipment across its network. The tags, developed internally by American's Technology team, are currently in use at airports where the airline and its regional partners operate.

"American is committed to improving the travel experience for our customers who use wheelchairs and mobility devices," said Julie Rath, American’s senior vice president of airports, reservations, and service recovery. "Streamlining the check-in and tagging process is an industry-leading effort that will help us further improve how we handle wheelchairs for our customers who entrust us to transport their devices on their journey."

The new automated tags replace manual ones and include customer- and device-specific data such as itineraries, delivery points, device weight, battery type, and items removed or taken on board. This added information aims to ensure more accurate handling by staff and provide enhanced visibility of these devices throughout a customer's journey. The automation also facilitates easier sharing of device information among frontline team members' applications.

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American Airlines has implemented several improvements to enhance the travel experience for customers using mobility devices. These initiatives have led to a nearly 13% improvement in the handling rate of such devices from the first half of 2023 to the first half of 2024.

Key measures include hands-on training for team members with assistance from an external organization, which offers in-person mobility device training supplementing comprehensive web-based training provided to all airport staff. Additionally, investments in airport infrastructure have been made with wheelchair movers deployed and lifts installed at hubs and other high-traffic airports to reduce damage risks and prevent injuries.

Furthermore, American has streamlined the traveler experience by making it easier for customers to add and maintain details about their mobility devices as part of their travel profiles. Starting this fall, customers can access saved travel preferences on aa.com and apply them to any upcoming trip. This digital management ensures that necessary information is available for safely transporting these devices.

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