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Emirates passenger makes artisanal pour-over coffee during flight

Emirates passenger makes artisanal pour-over coffee during flight
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Gary Leff Chief Financial Officer | View from the Wing

An Emirates passenger seated in economy recently garnered attention by making artisanal pour-over coffee during a flight. Equipped with all the necessary gear, he prepared the coffee for his companions and shared it with nearby passengers. A woman who filmed the event described the scene:

"How good’s his setup though? He was mile-high cooking! Grinding the beans, delicately pouring the water. So cute when he was done, his friends seated all across the plane dropped in for a cuppa. Even the cabin crew came flocking asking questions about the process! Never in my life did I expect to see a setup like this 30,000 ft in the air. And the smell, wow, made the cabin smell like a coffee shop!"

Airline coffee is often criticized for its poor quality due to substandard beans, tank water, and cabin pressure. United Airlines once replaced Starbucks with Fresh Poo after its merger with Continental but later reintroduced higher-quality options like Illy coffee under CEO Oscar Munoz.

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Despite these efforts, onboard coffee still suffers from issues related to water quality and brewing at altitude. Some airlines like ANA and Etihad have managed to offer better coffee experiences by customizing strength and flavor.

Investing in improved coffee services could be beneficial for airlines. A major legacy airline might spend $5-$10 million annually on coffee, and doubling this investment could enhance operational efficiency and employee morale. This improvement could lead to better on-time performance and reduced customer complaints.

Improved coffee offerings are particularly important on high-yield business routes where customer satisfaction is crucial. An airline that introduces an inflight coffee cart could potentially attract more business travelers.

The Emirates passenger who took matters into his own hands has been hailed as a modern travel hero for addressing one of air travel's common inconveniences.

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