Cosmopolitan Las Vegas has integrated its Identity loyalty program into MGM Rewards, simplifying the reward system for its members. Previously, Cosmopolitan had its own loyalty scheme and a partnership with Marriott, which MGM also maintains.
MGM revamped its elite program two years ago to be more lucrative and gaming-focused, akin to Caesars Rewards. This shift marked a departure from efforts to appeal to traditional hotel guests and families.
Points accumulated in Cosmopolitan’s Identity program have been transferred to members' MGM accounts. Members should verify their balances. Identity tier points earned between July 30, 2023, and July 29, 2024, were doubled upon transfer. Additionally, an Identity Table Play Bonus was allocated based on table play during this period. These combined with existing MGM Rewards credits determine the new tier status.