Quantcast

Emirates unveils upgraded business class amid stiff competition from US carriers

US court blocks Biden administration's airline fee disclosure rule
JetBlue Issues Dim Outlook But Execs Remain Confident in Turnaround Plan
These Frequent Fliers Are Done With Loyalty Programs
JetBlue accepting Venmo as payment method for flights purchased through mobile app
United Airlines stock rallies on results, as growing demand wasn’t just about premium seats
Delta Adds Another Alaska Route
Southwest to Reduce Pilot Head Count at Several Bases
Dublin Airport savings boost for holidaymakers – but passengers need to be quick
American Halts CRJ-200 Operations
Shanghai Airlines to Launch Casablanca Route
Delta employees to receive an average five weeks of pay in annual profit sharing
Akasa Air faces DGCA heat for lapses; warning letter issued to airline's accountable manager
Indigo Eyes European Market Amid Intensifying Competition with Air India
Air India to operate daily Delhi-Prayagraj flights for Maha Kumbh
Engine maker agrees to compensate WizzAir for grounded planes
Turkish Airlines’ flights are riddled with bedbugs, passengers say
British Airways frequent flyers react to Executive Club changes
Inside the short-lived, men-only flights where kids and women were banned but cigar and pipe smoking were rife
China steps up drive to break Boeing, Airbus grip on plane market
Heathrow’s New York service clings to spot in top aviation routes
Airline praises pilots in crash-landing where both died but nearly half the passengers survived
Mexico state airline to buy five Embraer planes next year
A record number of people are expected to fly over the holidays. That's good for travel stocks, but not for passengers.
American Airlines technical issue sparks travel chaos on Christmas Eve as flights heavily delayed after being grounded
Why United Airlines has had such a stellar year despite being Boeing's biggest customer
JetBlue nixing routes between multiple major cities, reducing several others
Airline Stocks Led The Travel Industry's Record 2024 Rally. Here's What's Next.
It’s beginning to look like another record for holiday travel
Qatar Airways cleans up at the World Travel Awards
All of the strikes at European airports this winter – find out if you are affected
Emirates unveils upgraded business class amid stiff competition from US carriers
Research
Webp uefmsw7k0lt5f20uxuve40u9xjr0
Airbus A380 | Airbus

For years, major U.S. airlines Delta, American, and United have called for protectionism against Emirates, Qatar Airways, and Etihad Airways. They argued that these Middle Eastern carriers were subsidized and offered such an attractive product that competition was untenable. Efforts were made with both the Obama and Trump administrations to abrogate treaty obligations, raise airfares, and reduce choices.

Their argument seemed peculiar concerning Emirates, whose business class has long been considered subpar compared to the offerings of the major U.S. carriers. The mainstay of Emirates' fleet is the Boeing 777, which for years did not feature fully flat seats or direct aisle access in business class.

Emirates is well-known for its first-class suites on a few new 777s and its Airbus A380 showers and bar. These features have been heavily advertised but overshadowed what some consider an inferior overall product. Emirates was also among the first airlines to introduce 10-abreast seating on its Boeing 777s.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

Recently, Emirates unveiled its new Boeing 777 interior. However, industry observers find the new business class offering disappointing.

The upgraded Boeing 777s will include a new business class cabin and premium economy seating. The first plane (registration A6-EQH) took a month to retrofit and is already in service. Each subsequent aircraft will take two weeks to complete. Flights EK83 and EK84 to Geneva launched with the new cabin today; EK312 and EK313 to Tokyo Haneda will follow on September 1; EK183 and EK184 to Brussels will get the cabin on September 11. Newer 777s with Emirates' updated first class are being retrofitted first.

The new business class closely resembles the old Airbus A380 configuration: lie-flat seats with direct aisle access but lacking spaciousness or suite doors.

Emirates President Tim Clark stated this upgrade "raises the industry benchmark" for premium travel: "Emirates continues to carry out our commitment to deliver an unmatchable onboard experience with the introduction of our latest Boeing 777 with new signature interiors... Our latest Business Class cabin offers customers a sense of exclusivity and privacy... With more Boeing 777s and A380s refreshed... customers can consistently have the very best experiences in the sky across both aircraft types."

While this new business class marks an improvement over previous offerings on Emirates' Boeing 777s, it still falls short compared to Delta's suites-equipped aircraft or American Airlines' forthcoming suites on their Boeing 787-9s and reconfigured Boeing 777-300ERs.

However, it should be competitive with United's current Polaris seat offering. United itself is contemplating an update that may include suites as part of its next generation of Polaris seating.

Organizations Included in this History
More News

Flying Food Group, Inc. has announced the recipients of its 2025 scholarships, with all five applicants receiving awards this year.

Oct 23, 2025

Dnata, a global provider of air and travel services, has entered into a joint venture with Azerbaijan’s Silk Way Group to launch ground handling and cargo operations at Alat International Airport, located in the Alat Free Economic Zone in Baku.

Oct 22, 2025

Delta Air Lines has announced the release of version 7.5 of its mobile app, introducing new features aimed at making travel planning and management easier for customers during the holiday season.

Oct 22, 2025

The Fair Work Commission has ruled that a former employee of dnata Airport Services was unfairly dismissed and awarded $36,468.39 in compensation.

Oct 22, 2025

The 13th Annual Breast Care International Walk for the Cure took place in Kumasi, Ghana, drawing around 30,000 participants, including survivors, healthcare professionals, students, traditional leaders, and advocates.

Oct 22, 2025

The Los Angeles International Airport (LAX) has announced the closure of Terminal 5 to allow for a significant redevelopment.

Oct 22, 2025