Quantcast

JetBlue's Anna Sieber leads Seamless Air Alliance Airline Forum

US Senate panel criticizes rising airline seat fees, will call execs to testify
Spirit’s Demise Is a Lesson in ‘Airline-o-nomics’
Delta CEO says the Trump administration will reverse government ‘overreach’ seen under Biden
Spirit Airlines files for bankruptcy: How will it affect your travel plans?
British Airways yet to identify cause of latest IT meltdown
Delta Airlines Will Start Serving Shake Shack Cheeseburgers Next Month
United Sees Nearly 30% Surge in Travel to European Christmas Markets
Budget airline Israir to launch flights between Israel and NY, ending wartime monopoly by flagship carrier El Al
Asia's airlines blame supply chain woes for disrupted operations
Qantas and Qatar Airways: Planned partnership in the Australian aviation industry under the microscope
Spirit Airlines delays release of Q3 financial results as debt restructuring talks heat up
Delta investigating after plane’s nose mysteriously suffered damage
What Elon Musk's Starlink means for airlines
CAP OFF Major twist in Dublin Airport passenger cap row as High Court pauses decision in victory for airlines next summer season
Riyadh Air plans new jet order decision early next year
Calls for a blanket ban on politicians receiving free flight upgrades
Wizz Air Loses Challenge Against EU-Approved Romanian Aid for TAROM
Southwest, Other Airlines Plan a Shake-Up. Why They Need More to Boost Their Stocks.
One of Boeing's biggest customers leveled fresh criticism over ongoing 737 Max delivery delays
Low-Cost Airlines Innovate with Subscription Models
LA Considers $25 And $30 Minimum Wages For Hotel And Airport Workers
Airlines are on the hook for more than you think if something goes wrong with your trip
WA Labor & Industries plans to create new airline worker protections
Airlines must now give automatic refunds for significant delays. Here's what to know.
American Airlines Technical Operations, Fleet Service, Cargo and Central Load Planning team members ratify new agreement
Spirit Airlines Pursues Bankruptcy as a Path to Tie-Up With Frontier
American Airlines fined $50M for violating disability laws
Canada's flight attendant union applauds NDP bill to end unpaid work in the airline sector
American Airlines testing new technology that would crack down on boarding
Exciting New Airline Routes Coming to North
JetBlue's Anna Sieber leads Seamless Air Alliance Airline Forum
Events
Webp a26alwjlaojrh25is3g894am56va
Boeing 777X | The Boeing Company

Since Airbus, Delta, OneWeb, Sprint, and Airtel launched the Seamless Air Alliance in 2018, it has welcomed numerous airlines, airframers, telcos, satellite operators, and suppliers as members. The shared goal is to build inflight connectivity (IFC) standards that enhance the passenger experience by enabling mobile operators to extend their services into the cabin.

Several expert working groups within the organization address different challenges. For instance, Architecture and Interoperability explores opportunities for onboard equipment interoperability and interchangeability under the leadership of executives from Airbus and Boeing. Meanwhile, Hosted Platforms is building a framework for general-purpose IFC computing with open-standard software-defined functionality under Kontron's chairmanship.

A relatively new working group called the Airline Forum allows member airlines to collaborate on improving IFC experiences. This forum helps Seamless identify issues to tackle next. Alaska Airlines' Inflight Product & Experience Director David Scotland founded the Airline Forum in October 2022 and has been actively involved since joining. Among his accomplishments are developing the group's IFC Toolkit for measuring service quality and creating the Seamless Certified Service Quality program.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

Seamless Air Alliance recently announced Anna Sieber as the new Chair of the Airline Forum. Currently responsible for inflight entertainment and connectivity performance at JetBlue, Sieber brings significant experience to this role.

“Prior to her current position, she played a pivotal role in JetBlue’s onboard technology and inflight entertainment as part of the airline’s Product Development team,” notes Seamless in a statement on LinkedIn. “In her new capacity as Chair, Anna is eager to collaborate with fellow airline members and the IFC Technical Forum.”

Runway Girl Network reached out to Sieber regarding her work at Seamless and JetBlue.

“I am thrilled and honored to assume the role as Chair of the Airline Forum for Seamless Air Alliance! I’ve been a participating member of Seamless for a couple years now,” she said.

Sieber expressed particular excitement about an initiative between the Airline Forum and Tech Forum (chaired by Thales and Telesat) aimed at establishing consistent metrics for measuring passenger Quality of Experience (QoE).

“JetBlue has been at the forefront of IFC offerings being the first US airline to offer fast, free Wi-Fi on all flights," says Sieber.

Sieber chaired her first Airline Forum meeting virtually in July. “I think the most important takeaway from this opportunity is being able to meet other folks in the industry,” she noted.

Her enthusiasm was not surprising to her colleagues at JetBlue. “My start in aviation was unconventional," she confided.

“I’ve also watched many airlines follow JetBlue’s lead offering free inflight Wi-Fi," she added.

Sieber advises those looking to start a career in aviation: "Just go for it; apply for jobs or reach out for more information."

Seamless CEO Jack Mandala commented on Sieber's appointment: “Her enthusiasm will help us continue delivering innovative outcomes.”

Mandala also praised David Scotland's contributions: "David’s drive has been instrumental in determining how to measure IFC service quality."

Organizations Included in this History
More News

UPS has operated one of the longest direct air cargo routes in the United States since 2018, connecting Louisville’s Muhammad Ali International Airport (SDF) in Kentucky with Dubai International Airport (DXB) in the United Arab Emirates.

Aug 2, 2025

The Boeing 737 MAX 10 is the largest version of the 737 family, designed to compete with the Airbus A321neo.

Aug 2, 2025

Russian airline Aeroflot reported significant flight disruptions on Monday, July 28, due to a failure in its information systems.

Aug 2, 2025

After more than four years, American Airlines will reintroduce its Boeing 777-200ER aircraft on the New York John F. Kennedy International Airport (JFK) to Los Angeles International Airport (LAX) route starting October 6.

Aug 2, 2025

The Airbus A321XLR, which entered service in late 2024, is now the longest-range narrowbody aircraft available.

Aug 2, 2025

The Boeing 747 and Airbus A380 are the only commercial jetliners with a partial or full second passenger deck, and both have left a significant mark on aviation history.

Aug 2, 2025