Bilt Rewards expands partnership with Walgreens offering points for all purchases

This move marks Bilt's entry into the healthcare sector, which constitutes over 17% of U.S. GDP. It positions Bilt alongside other significant expenditure categories such as rent, despite their target demographic potentially spending less in this area compared to others.

The integration with Walgreens adds robustness to the Bilt Rewards program by including another popular spending category for credit card rewards enthusiasts. This follows similar integrations with restaurants and rideshare services.

Bilt also plans to introduce complimentary photo prints as part of the Walgreens partnership. Notably, there is no added benefit for using the Bilt credit card specifically at Walgreens; any linked card will trigger the points.

There are ongoing challenges for Wells Fargo in gaining non-rent spend on its Bilt card portfolio. While it may be hesitant to increase spending on Bilt members, leveraging partnerships like Walgreens could encourage incremental spend and make the portfolio more attractive when renewal time approaches in 2029.

Some experts suggest targeted offers might be more effective within budget constraints. These could focus on Bilt cardmembers who redeem points through low-cost methods such as rent or Amazon rather than travel or point transfers.

The Walgreens loyalty program was launched twelve years ago by former MileagePlus head Graham Atkinson.

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