Brian Sumers, in his subscription newsletter, interviewed former American Airlines Chief Commercial Officer Vasu Raja and shared a story about American Airlines canceling its order for Airbus A350 widebody aircraft. The account sheds light on the unconventional approach taken by Raja.
Raja, then serving as a vice president, directly informed Airbus senior management that the airline did not wish to proceed with the acquisition of any Airbus A350s. This abrupt communication left Airbus executives stunned, especially given that American Airlines had inherited a favorable deal from US Airways allowing them to procure the aircraft at a significantly reduced price.
"Vasu out of nowhere deadpans and looks at them and says, 'You know what, let me explain it to you this way. You are selling a great lawn mower. Actually, you’re giving it away for free. Here is the problem. I live in a high-rise penthouse,'" recounted Sumers.