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Gen Z turns TSA bins into fashion statements at airports

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Gen Z turns TSA bins into fashion statements at airports
Research
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View from the Wing | View from the Wing

The airport security checkpoint has become the stage for a viral social media trend known as the "airport tray aesthetic." Passengers, particularly from Generation Z, are curating and photographing the contents of their TSA bins.

These passengers arrange designer bags, perfumes, gadgets, and books to create color-coordinated, visually pleasing compositions. They are transforming a mundane part of travel into a form of creative expression. This practice offers them a sense of control in an environment where they often feel powerless—going through government checkpoints, undergoing body scans, and having personal items confiscated.

However, this trend is causing delays at security lines. Long queues and anxious travelers trying to catch their flights are losing patience with influencers who stop to set up their trays and take photos. While the TSA acknowledges the slowdown caused by this trend, it remains largely powerless to prevent it due to restrictions on placing limits on photography at checkpoints.

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In response to criticism about causing delays, some influencers have adopted more mindful practices. They set up their bins away from the checkpoint or even buy trays online and mock up fake boarding passes for their posts.

The "airport tray aesthetic" aims to capture the travel experience in a stylized manner. Instead of sharing photos from exotic destinations, these influencers focus on documenting the travel process itself, highlighting what travelers endure as part of state-mandated procedures.

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