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Qatar Airways has introduced an interactive advertisement that allows users to place themselves in a promotional film using artificial intelligence. By uploading a photo, individuals can be inserted into a romantic travel adventure, effectively creating a deepfake of themselves within the short film. Participants become the lead actors in various global locations such as Tokyo, Cape Town, and Doha.
The storyline follows a man and woman who meet in London. The man then travels around the globe to return earrings she lost, with the narrative spanning several iconic destinations before culminating in a reunion at Doha's airport.
Qatar Airways aims to "create unforgettable, customer-centric experiences" through this innovative approach. While it leverages advanced technology by superimposing users' faces onto actors' bodies, there are restrictions on uploading images of famous individuals due to legal constraints.
