Henri Hourcade, Senior Vice President France at Air France-KLM, inaugurated the Group's stand which attracted more than 2,000 visitors. He presented major new features of the Air France winter schedule. For the 2024-2025 winter season, Air France will serve nearly 170 destinations in 73 countries, including five new destinations: Kilimanjaro (Tanzania), Salvador de Bahia (Brazil), Manila (Philippines), Malé (Maldives), and Kiruna (Sweden). The three weekly flights to Manila combined with KLM's four flights make Air France-KLM the only airline group offering daily service to the Philippines. Hourcade also highlighted strengthened services to Denver and Phoenix in North America extending into winter.
During the event, Air France signed a new interline commercial cooperation agreement with Madagascar Airlines to enhance service between the two countries starting October 1, 2024. This follows another recent partnership between Air France-KLM and SAS since September 1, granting customers access to 33 new destinations in Northern Europe.
The company’s France Sales Department also signed marketing partnership agreements with tourist offices to drive sales to new destinations including Madagascar, Guadeloupe, Saint-Martin, Réunion, Martinique, and French Guiana.
Fabien Pelous, Director of Customer Experience at Air France announced updates on their Premium class travel experience. “Premium Economy” is now called “Premium”, emphasizing its unique spaciousness and comfort. The new recliner seat comes equipped with a 4K screen and Bluetooth connectivity along with an enhanced entertainment offer. A redesigned catering menu created by a Michelin-starred chef using local produce was also introduced.
Additionally, by year-end Air France will introduce its redesigned La Première cabin featuring five windows—the longest on the market—and exceptional ground service at Paris-Charles de Gaulle airport available since last July.
At this year's IFTM event many representatives from Air France-KLM participated in round tables discussing various topics: Florence Estra on Paris 2024 Olympics legacy; Hervé Kozar on NDC; Vincent Audusseau on “Business Barometer”; Frédéric Descours on “What's new for sale”; Guilhem Mallet on content accessibility; Aude Gaillard on inclusive travel; Maxime Quilles on flight sustainability; Emmanuel Latapy on data management improving customer journeys.
The stand hosted “tasting moments” where gastronomy served onboard by Air France KLM Transavia Delta Airlines was showcased alongside sales innovations.
At this annual event for specialized tourism schools professors students learned about opportunities at Air France which regularly ranks among top attractive companies according to young people. Representatives met over 200 students interested in cabin crew ground handling professions sharing advice ahead of recruitment sessions themed “Imagine your career in airline industry”.
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