Logistics key driver behind e-commerce success

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Global Industry News

Logistics key driver behind e-commerce success

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Brie Carere Executive Vice President, Chief Customer Officer, FedEx Corporation Co-President and Co-CEO, FedEx Services | FedEx

By Sky Industry News

Sep 26, 2024

The rise of e-commerce is reshaping consumer purchasing habits and business operations globally. In 2023, online retail sales reached $5.7 trillion, with Latin America experiencing a similar growth trend. Sales in the region increased by 14.3% last year, with Colombia witnessing a notable 12% increase.

However, success in e-commerce relies on more than just an online platform or digital marketing strategy. Logistics plays a crucial role in connecting digital businesses with their customers. Companies like FedEx are at the forefront, offering innovative and sustainable solutions to help businesses meet current market demands.

Timely delivery is one of the main concerns for online shoppers today. In fact, one-quarter of online buyers consider next-day delivery as one of the top five factors influencing their purchase decisions. This highlights the importance of having an efficient transportation infrastructure since customer experience largely depends on logistics providers meeting delivery expectations.

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"En FedEx hemos demostrado ser un aliado estratégico para las empresas que buscan destacar en el mercado global," states FedEx regarding its strategic partnership with businesses aiming to excel globally. The company has invested in improving local infrastructure in Colombia, recognizing it as a dynamic and evolving market.

Last year, as part of its international e-commerce growth strategy, FedEx introduced FedEx® International Connect Plus to its service portfolio. Designed for B2C companies and residential deliveries, this service offers day-definite delivery to over 190 international destinations and caters to shipments under 32 kilograms. It also sends notifications to residential recipients enrolled in FedEx Delivery Manager®, allowing them to choose their preferred delivery option.

Beyond efficient deliveries, sustainability has become essential in decision-making processes: "Según un informe de Nielsen, el 73% de los consumidores a nivel mundial estaría dispuesto a cambiar sus hábitos de consumo para reducir su impacto en el medio ambiente."

In response to this demand and aiming for carbon-neutral operations globally by 2040, FedEx is updating technologies by incorporating electric bikes in urban centers like Bogotá and Medellín, enhancing packaging methods, and supporting clients to reduce environmental impact. Recently launched was FedEx® Sustainability Insights—a tool that allows clients to visualize estimated CO2 emissions from international shipments within the FedEx network—enabling informed shipping decisions for a sustainable future.

The future of e-commerce in Colombia and Latin America appears promising but hinges on companies' ability to innovate and adapt. "Las empresas que brindan soluciones integrales en logística y transporte estamos llamadas a impulsar esta transformación," concludes the press release from FedEx regarding the transformation driven by comprehensive logistics solutions.