The rise of e-commerce is reshaping consumer purchasing habits and business operations globally. In 2023, online retail sales reached $5.7 trillion, with Latin America experiencing a similar growth trend. Sales in the region increased by 14.3% last year, with Colombia witnessing a notable 12% increase.
However, success in e-commerce relies on more than just an online platform or digital marketing strategy. Logistics plays a crucial role in connecting digital businesses with their customers. Companies like FedEx are at the forefront, offering innovative and sustainable solutions to help businesses meet current market demands.
Timely delivery is one of the main concerns for online shoppers today. In fact, one-quarter of online buyers consider next-day delivery as one of the top five factors influencing their purchase decisions. This highlights the importance of having an efficient transportation infrastructure since customer experience largely depends on logistics providers meeting delivery expectations.
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