Emirates opens experiential travel store in London

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Emirates opens experiential travel store in London

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Michael Doersam Chief Financial & Group Services Officer | Emirates Airline

By Sky Industry News

Oct 10, 2024

Emirates has launched its first 'Emirates World' Travel Store in Europe, located on Cromwell Road in London's South Kensington. This store is part of a planned global rollout of 40 stores by the airline, which is recognized as the largest international airline worldwide.

The London Travel Store was inaugurated by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, alongside His Excellency Mr. Mansoor Abulhoul, UAE Ambassador to the UK. The event was attended by VIP guests, Emirates executives, corporate customers, and industry partners.

Adnan Kazim emphasized the emotional aspect of booking travel: “When customers book a flight or holiday, it’s not just a financial transaction, it’s an emotional one." He highlighted that the store aims to deliver memorable visits through personalized experiences and immersive displays showcasing Emirates' in-flight products. "Emirates’ London Travel Store is a testament to our enduring commitment to the UK," he added.

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The store offers visitors a taste of Emirates' renowned travel experience with features such as its First Class private suite and A380 Onboard Lounge display. Customers can also try out the Premium Economy seat firsthand. The 270-square-meter space provides an open-plan environment for comfortable travel arrangements with seven dedicated customer service counters staffed by expert consultants.

Smart technology enhances the customer experience with self-service screens and a 'selfie mirror' for photos against scenic backdrops. Additionally, merchandise from the Emirates Official Store is available for purchase.

Emirates Holidays has also opened a new store at Cottons Centre offering personalized holiday packages and exclusive offers through its team of 45 travel consultants.

Currently serving the UK with 133 weekly flights to Dubai from seven airports including Heathrow, Gatwick, and Stansted in London, Emirates connects passengers to over 140 destinations globally. The airline operates 116 A380 aircrafts known for their spacious cabins and unique onboard features like the Onboard Lounge and First Class Shower Spa.