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Virgin Atlantic is set to introduce significant changes to its Flying Club loyalty program starting October 30. The changes, announced last month, will involve a shift to dynamic pricing and expanded redemption and points-earning opportunities. However, the full details are yet to be disclosed.
According to a press release from Virgin Atlantic, award seat prices will "vary in line with demand," meaning that flights in high demand may require more points. Despite not revealing the exact increased prices, Virgin Atlantic has assured that flights from the U.S. to Europe will begin at 6,000 Virgin points—claimed as the lowest for transatlantic flights to Europe.
The involvement of Delta Air Lines, which owns a 49% share of Virgin Atlantic, raises concerns among frequent flyers due to Delta's early adoption of dynamic pricing leading to higher redemption rates. This history prompts questions about how these changes might affect Virgin Atlantic's program profitability and competitiveness.
