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Air New Zealand has launched a new promotion called the Sweetstake, offering a chance for participants to win a share of one million Airpoints Dollars (APD). The competition involves guessing the number of lollies in a giant jar that will tour 11 locations across New Zealand, from Whangārei to Invercargill.
Scott Carr, Air New Zealand's General Manager Domestic, highlighted the cultural significance of the airline's lollies. "Our humble hard-boiled lolly has sparked many important discussions in its time. What's the best flavour? What's the acceptable number of lollies to take? Do you suck yours or chew it?" he said. Carr also introduced another question for Kiwis: "How many lollies are in the Air New Zealand lolly jar?"
Participants can submit their guesses online daily, with the closest guess winning a grand prize of 50,000 APD. Those unable to visit the jar physically can engage through an augmented reality version available online. "If you're using your mobile device you can 'drop' the giant lolly jar into your backyard to get a sense of how big it actually is," Carr added.
