Emirates has unveiled a new livery on its A380 aircraft to mark the start of the 2024-25 NBA season. As the Official Global Airline Partner of the NBA and title partner of the Emirates NBA Cup, the airline has introduced a unique nose-to-tail design that highlights its partnership with the league. The aircraft will begin operating across Emirates' global network next week.
The livery features a blue gradient on the fuselage with the NBA logo, and red Emirates lettering alongside an illustration of a basketball. The engines are painted in vibrant red with white calligraphy. This project was completed by Emirates Engineering Aircraft Appearance Centre teams over 24 days.
From November 1 to December 17, passengers traveling to and from 14 locations in the U.S. and Canada can experience onboard NBA-inspired products and services. These include co-branded headrests, special coasters, courtside-themed menus, sports-inspired dishes, and live broadcasts of select games on Sport24 via Emirates’ inflight entertainment system.