Emirates launches A380 livery for new NBA season

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Emirates launches A380 livery for new NBA season

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Sir Tim Clark President, Emirates Airline | Emirates Airline

By Sky Industry News

Oct 19, 2024

Emirates has unveiled a new livery on its A380 aircraft to mark the start of the 2024-25 NBA season. As the Official Global Airline Partner of the NBA and title partner of the Emirates NBA Cup, the airline has introduced a unique nose-to-tail design that highlights its partnership with the league. The aircraft will begin operating across Emirates' global network next week.

The livery features a blue gradient on the fuselage with the NBA logo, and red Emirates lettering alongside an illustration of a basketball. The engines are painted in vibrant red with white calligraphy. This project was completed by Emirates Engineering Aircraft Appearance Centre teams over 24 days.

From November 1 to December 17, passengers traveling to and from 14 locations in the U.S. and Canada can experience onboard NBA-inspired products and services. These include co-branded headrests, special coasters, courtside-themed menus, sports-inspired dishes, and live broadcasts of select games on Sport24 via Emirates’ inflight entertainment system.

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Boutros Boutros, Emirates’ Executive Vice President of Corporate Communications, Marketing and Brand stated: “We are proud to be the Official Global Airline Partner of the NBA and the inaugural title partner of the Emirates NBA Cup. The new livery is a celebration of the marketing partnership and the game which brings people together from around the world, and we hope to spread the passion and connect with fans across basketball-loving nations across our network."

The 2024 Emirates NBA Cup will commence on November 12 with games featuring teams like New York Knicks vs Philadelphia 76ers and Golden State Warriors vs Dallas Mavericks. Group play continues until December 3 followed by Knockout Rounds starting December 10, culminating in Las Vegas on December 17.

Limited edition replica models of this newly designed aircraft along with other merchandise are available at Emirates Official Store.