Star Alliance appoints new VP for customer experience amid strategic leadership changes

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Global Industry News

Star Alliance appoints new VP for customer experience amid strategic leadership changes

Policy

Mr. Mesfin Tasew Group Chief Executive Officer | Ethiopian Airlines

By Sky Industry News

Oct 22, 2024

Star Alliance has announced the appointment of Ambar Franco as Vice President, Customer Experience. This move is part of the alliance's ongoing efforts to enhance customer satisfaction across its network. Franco will focus on improving various aspects of the customer journey, from booking to post-travel loyalty. She joins Star Alliance with a wealth of experience in the travel industry, having previously held senior roles at Mandarin Oriental Hotel Group.

Luc Lachoix holds the position of Vice President, Digital & Technology at Star Alliance. He oversees IT architecture and operations while supporting customer experience and loyalty business areas. Lachoix has a background in airline industry technology, including leadership roles at Amadeus and Sabre.

Renato Ramos serves as Vice President, Strategy. With seven years at Star Alliance and previous experience at Avianca and LATAM Airlines, Ramos leads strategic initiatives and business planning for the alliance.

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Gayatheri Silvakumer is Vice President, People and Culture. She focuses on talent retention and organizational development, drawing from her HR experience with companies like McCann Worldgroup, Bombardier, and Rolls-Royce.

Theo Panagiotoulias, CEO of Star Alliance, expressed his enthusiasm for working with this diverse leadership team: "I am delighted to work with such a diverse leadership team. They bring their extensive experience from within and outside the aviation industry to fast-track our mission of delivering a seamless customer experience at key touch points in their travels."

Founded in 1997 as the first global airline alliance, Star Alliance aims to provide global reach and seamless service across its member airlines. The network includes major carriers such as Lufthansa, Singapore Airlines, United Airlines among others. Currently offering 17,500 daily flights to over 1,150 airports worldwide through its member airlines and connecting partner Juneyao Airlines.