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Air New Zealand reveals sweetstake winner after nationwide guessing contest

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Air New Zealand reveals sweetstake winner after nationwide guessing contest
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Nikhil Ravishankar Chief Digital Officer | Air New Zealand

The Air New Zealand Sweetstake, a nationwide event featuring a giant jar filled with lollies, concluded with the revelation that the jar contained 729,370 lollies. The competition invited participants from across New Zealand to guess the number of lollies in the jar as it traveled through 11 regions.

A participant from Mount Maunganui emerged as the winner with an impressively close guess of 729,374 lollies, just four off from the actual count. This accurate estimation earned them a grand prize of 50,000 Airpoints Dollars. The winner's strategy involved measuring a lolly and the jar itself and accounting for air and space within it.

Scott Carr, Air New Zealand General Manager Domestic, expressed satisfaction at the public engagement during the event. "Kiwi came out in force to see the jar firsthand," he noted. Participants employed various methods to make their guesses, ranging from traditional counting techniques to using advanced technology like AI and 3D scanners.

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Carr highlighted some unique approaches: "We saw measuring tapes, some used AI, and others used the old-school method of counting a small square of lollies to then multiply." He added that guesses varied widely, with some even using their Airpoints numbers or aircraft numbers like 777,000 and 787,000 as inspiration.

During the event's 20-day run, many participants submitted their guesses. In addition to the grand prize winner, 1,300 participants won a share of one million Airpoints Dollars.

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