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The British Business & General Aviation Association (BBGA) has launched a new social media campaign in response to recent protests by environmental activists targeting the industry. The "Did You Know" initiative aims to highlight the sector's efforts toward sustainable transportation and job creation within the UK.
A series of 20 videos will be released across platforms such as X (formerly Twitter), LinkedIn, TikTok, and YouTube, using the hashtag #Bizavenables. These videos were filmed at various locations throughout the UK. BBGA is encouraging its member companies to contribute by sharing their own stories related to sustainability and employment growth. This move comes after an incident last month where two jets were damaged at London Stansted Airport.
Data from WingX indicates that business aviation in the UK connects 3,150 city pairs, including 120 metropolitan areas and 124 airports. In contrast, European airlines serve only 506 connections, covering 30 metro areas and 30 airports with their services.
