ATI Jet launches new customer-focused arm offering enhanced services

Charter operator ATI Jet has introduced a new retail division, Jetvia, aimed at enhancing customer-facing services. The offerings include a rewards program, streamlined booking processes, and fractional jet ownership options.

"The Jetvia name will represent our retail operations, fractional ownership, and jet cards, aiming to provide luxury private jet accommodations and grow into the largest midsize jet fractional and jet card provider in the U.S.," stated Lyle Byrum, CEO of ATI Jet and Jetvia. "Jetvia will be our go-to-market brand and ATI Jet will continue to drive our innovative approach using the Learjet 60 along with our in-house maintenance program."

Jetvia plans to utilize its digital platform to offer access to ATI's Learjet 60 fleet. The service aims for efficiency by allowing users to search for flights, compare options, and make reservations using real-time data on jet availability. Additional concierge services will be available to arrange amenities such as catering options and ground transportation.