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Paris Hilton collaborates with Hampton by Hilton to launch new pink waffles

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Paris Hilton collaborates with Hampton by Hilton to launch new pink waffles
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Christine Gallipeau Senior editor | The Points Guy

Paris Hilton has introduced a new culinary creation, the Sparkling Strawberry Hampton Waffle, now available to guests at Hampton by Hilton locations across the United States and Canada. The waffle features a glittery pink appearance and is part of a collaboration between Hilton and the hotel chain.

The Sparkling Strawberry Hampton Waffle Kit, which includes waffle mix and edible glitter, is also available for purchase online for $29.99. "The Sparkling Strawberry Hampton Waffle is totally iconic, sweet, and so me," said Paris Hilton in a statement. "I'm excited for everyone to try it and start their mornings with a little sparkle."

An unveiling event took place at the Hampton Inn Manhattan/Times Square Central in New York City. Beverly Christmas from the Hampton Inn Paris in Illinois demonstrated how to decorate the waffles with toppings like whipped cream, chocolate chips, chocolate sauce, strawberries, and edible glitter.

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This marks the first time since 2009 that Hampton's waffle mix has been available for sale. As reported earlier this year when celebrating its 40th anniversary, Hampton by Hilton properties serve approximately 30 million regular waffles annually.

Shruti Gandhi Buckley, global brand leader of Hampton by Hilton, commented on the collaboration: "At Hampton by Hilton, breakfast is such a key part of what we offer, and our waffles have become an iconic symbol of that tradition of providing a friendly and reliable stay. This collaboration with Paris Hilton brings a fresh, playful twist to something that's already so loved."

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