Virgin Atlantic is implementing significant changes to its Flying Club loyalty program, with a shift to dynamic pricing for award redemptions starting on October 30. This change will allow members to use Virgin Points to book any seat on Virgin-operated flights. The airline promises increased flexibility and choice for customers but also introduces variable pricing based on demand.
"Flying Club members will be able to use Virgin Points to pay for any seat on the plane on any date, offering absolute choice and flexibility for our loyal customers," stated Virgin in a press release. "The price of seats will vary in line with demand, in a similar way to standard tickets."
Despite potential concerns about devaluation, Virgin assures that over half of its economy reward seats will maintain or lower current prices. Additionally, many Upper Class cabin seats are expected to remain at existing prices or lower.