Quantcast

Marriott offers soft landing for Bonvoy elites not requalifying in 2024

GLOBAL INDUSTRY NEWS
Delta, American Dive On Slashed Outlooks; But Two Airlines Rally
Delta Air Lines bets on ‘blended-wing’ flight to reduce emissions
Europe's airlines pivot to bite size M&A deals to limit cost, regulatory burden
Dave Emerson named new CEO of Virgin Australia, replacing Jayne Hrdlicka
Ryanair DELAYS controversial new boarding pass rule to avoid summer chaos
FAA Orders Inspection, Replacement of 737NG Engine Parts
Spirit Adds New Airport, Three Routes
Delta crash passengers should take the $30,000 payment, their lawyers say. Here’s why.
Budget airline launches new cheap flights to one of the UK’s top winter sun destinations
Brazilian airline Azul to go 'back to basics' after challenging 2024
Airlines cancel flights as air travel to ‘grind to complete halt’ this week ahead of major strike action in Europe
Dramatic moment American Airlines plane diverted to Rome is escorted by fighter jets after mid-air bomb threat
Jetstar Faces Major Backlash as Nationwide System Outage Causes Travel Chaos, Stranding Passengers and Disrupting Flights Across the Australian Airline Industry
Sudden oil supply outages creating turbulence for airline industry
Southwest's layoffs dent its worker-first culture
Abu Dhabi's long-haul carrier Etihad Airways sees record $476 million profit in 2024
Jet2 warns of profits squeeze from rising costs and late bookings
Southwest bends further to activist shareholder Elliott's demands
Downgraded on a flight? Take these simple but important steps to get your money back
Delta Offers Over $2 Million to CRJ Crash Passengers
Boeing Delays Continue for Alaska, Hawaiian
Hong Kong Airlines launches daily Sydney flights
Airline to launch new bunk beds in economy on long-haul flights next year
How Airline Employees Are Coping After Deadly Washington Crash
Major airline reverses in-flight menu change amid outcry
British Airways frequent flyer scheme changes: everything you need to know
Airline introduces world-first hand luggage ban on popular travel gadget
Air Canada Delays Boeing 767 Reentry
Flight Centre tips ‘price war’ as first direct Melbourne to LA Delta flights go on sale
FAA reverses course on meeting prohibition, blaming rogue employee
Global Industry News
Marriott offers soft landing for Bonvoy elites not requalifying in 2024
Research
Webp lk1q2v4amkahy6gduonct8i4vs1m
Erica Silverstein Managing editor | The Points Guy

Marriott has confirmed a "soft landing" policy for its Bonvoy elite members who do not requalify in 2024. This move will allow members to retain a status level one tier below their current standing from March 2025 until February 2026. The news was first reported by Loyalty Lobby.

Under this policy, members whose elite status is set to expire at the end of February 2024, but who fail to meet the requirements for their current or a higher status, will only drop one tier. According to Marriott's website: "In early March 2025, Members who did not re-achieve their existing Elite Status will be offered one tier below their current status through February 2026."

The specifics are as follows:

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
Subscribe
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

- Ambassador Elite members who do not requalify in 2024 will have Titanium Elite status through February 2026.

- Titanium Elite members dropping down will receive Platinum Elite status.

- Platinum Elite members will fall to Gold Elite status.

- Gold Elite members will be assigned Silver Elite status.

This policy mirrors similar approaches Marriott had before the pandemic when it paused these measures due to extended elite statuses granted during that period. The "soft landing" strategy is seen as beneficial both for those unable to requalify and for Marriott, which hopes to maintain member loyalty.

Mid- and upper-tier elite members can still enjoy various benefits with their adjusted statuses. For instance, expiring Ambassador Elites with Titanium status can access perks like complimentary breakfast at most brands, suite upgrades including at Ritz-Carlton properties, a 75% point bonus accrual, choice benefits, and United Premier Silver status match.

Members should expect updates on their new statuses by early March.

Organizations Included in this History
The Points Guy
More News

Emirates Skywards partners with EmCan to enable two-way conversion between Skywards Miles and EmCoins

Emirates has announced a new partnership between its Skywards loyalty program and Emarat's EmCan program, allowing members to convert Skywards Miles into EmCoins and vice versa.

Apr 22, 2025

Viva Aerobus expands U.S. routes as LAX–Felipe Ángeles service takes off

Viva Aerobus is enhancing its presence in the United States with new routes, including the launch of service between Los Angeles International Airport (LAX) and Felipe Ángeles International Airport, starting November 1.

Apr 22, 2025

Allegiant Air announces two-day sale with up to 30% off select fares

Allegiant Air has launched a two-day sale offering up to 30% off select fares.

Apr 22, 2025

Airlines for America supports FAA plan for modernized NOTAM system

Airlines for America has expressed its support for the Federal Aviation Administration's (FAA) initiative to modernize the Notice to Air Missions system (NOTAM), emphasizing its significance in maintaining operational safety.

Apr 22, 2025

Airlines for America promotes 2025 joint ATA e-Business & S1000D User Forum in Montreal

Airlines for America announced on X that it is promoting the 2025 joint ATA e-Business Forum & S1000D User Forum, scheduled for October 6–8 in Montreal, Canada.

Apr 21, 2025

Air India promotes DigiYatra for seamless contactless domestic travel

Air India has announced on the social media platform X that it is promoting DigiYatra for contactless travel on domestic flights.

Apr 21, 2025

Aviation Comments
Loading...

No comments available.

Trending
1

Oman Air to increase flights to Heathrow, plans double daily service next summer