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FedEx has released the results of a survey conducted in October 2024, highlighting optimism among small and medium-sized enterprises (SMEs) and consumers in the Asia Pacific region regarding the holiday shopping season. The survey involved 200 SMEs and 300 consumers across 12 APAC markets.
The findings indicate that 70% of SMEs anticipate year-on-year sales growth during this festive period, with nearly 80% expecting this growth to stem from within Asia, particularly Southeast Asia. This aligns with broader market trends showing double-digit growth in Southeast Asia's e-commerce market for 2024.
Kawal Preet, president of FedEx Asia Pacific, commented on the ongoing gifting season: “In the Asia Pacific region, the gifting season continues in the months leading up to Christmas through to Lunar New Year.” She emphasized that as cross-border e-commerce surges, e-tailers are preparing to maximize sales opportunities during this time.
