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The 7th China International Import Expo (CIIE) has commenced at the National Exhibition and Convention Center in Shanghai. FedEx, a leading express transportation company, is participating in the "Service Trade" section of the expo. The company is presenting its innovations and sustainable initiatives under the themes "Grow with FedEx," "Focus on Service," and "Sustainability." These efforts highlight FedEx's commitment to enhancing connectivity between China and global markets over its 40-year presence in the region.
FedEx's booth features an open design incorporating multimedia materials, physical exhibits, and simulated models to offer an immersive experience. A unique "runway" ceiling design guides visitors through FedEx's milestones in China. Attendees can interact with displays and demonstrations showcasing FedEx's advancements in technology and sustainability. An interactive game called “Carbon Explorer Action” encourages visitors to explore low-emission activities, promoting environmental collaboration. Additionally, FedEx will host three forums to support business development in China and strengthen ties with government authorities, customers, and partners.
Poh-Yian Koh, Senior Vice President of FedEx and President of FedEx China, stated: “CIIE is an important platform for promoting international trade. We are honored to showcase our significant journey of growth alongside the Chinese market over the past 40 years, highlighting our outstanding achievements in network capacity, service offerings, digital innovation, and sustainability.” Koh added that FedEx provides comprehensive delivery services that aid Chinese customers in streamlining their supply chains while contributing to economic growth.
