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Top things to do in Seoul: A guide for first-time visitors

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Top things to do in Seoul: A guide for first-time visitors
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Andrea M. Rotondo Director of content operations | The Points Guy

Seoul, South Korea, has become a popular destination for travelers in recent years. Despite its vast size and cultural differences, the city is easy to navigate thanks to an extensive public transportation system, including a modern subway. The city experiences four distinct seasons, making it accessible year-round. A report by Berkshire Hathaway Travel Protection ranked Seoul among the world's top 15 safest cities for leisure travel in 2025.

To help first-time visitors make the most of their trip, here are eight recommended activities in Seoul:

1. Explore street foods at various markets like Namdaemun and Gwangjang for authentic Korean bites such as kalguksu and bindaetteok.

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2. Experience local spirits at Oul in the Four Seasons Hotel Seoul with cocktails crafted by head bartender Ike Ryu.

3. Rent a hanbok and visit Gyeongbokgung Palace to enjoy waived admission fees at all five royal palaces.

4. Discover Seoul's art scene with events like Frieze Art Fair and galleries such as Kukje Gallery and Gana Art.

5. Visit a jjimjilbang for relaxation with options like Sparex Goodmorning City or private rooms at Four Seasons Hotel Seoul's Spa Heum.

6. Shop for K-beauty products at Olive Young or create custom skincare at Whipped in Seongsu-dong.

7. Stay in a hanok at Rakkojae Seoul to experience traditional Korean living with modern comforts.

8. Enjoy views from Lotte World Tower's Signiel Seoul hotel or the Seoul Sky Observatory on higher floors.

These activities provide a diverse range of experiences that showcase the culture and lifestyle of South Korea's capital city.

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