GLOBAL INDUSTRY NEWS

Asia's airlines blame supply chain woes for disrupted operations

Qantas and Qatar Airways: Planned partnership in the Australian aviation industry under the microscope

Spirit Airlines delays release of Q3 financial results as debt restructuring talks heat up

Delta investigating after plane’s nose mysteriously suffered damage

What Elon Musk's Starlink means for airlines

CAP OFF Major twist in Dublin Airport passenger cap row as High Court pauses decision in victory for airlines next summer season

Riyadh Air plans new jet order decision early next year

Calls for a blanket ban on politicians receiving free flight upgrades

Wizz Air Loses Challenge Against EU-Approved Romanian Aid for TAROM

Southwest, Other Airlines Plan a Shake-Up. Why They Need More to Boost Their Stocks.

One of Boeing's biggest customers leveled fresh criticism over ongoing 737 Max delivery delays

Low-Cost Airlines Innovate with Subscription Models

LA Considers $25 And $30 Minimum Wages For Hotel And Airport Workers

Airlines are on the hook for more than you think if something goes wrong with your trip

WA Labor & Industries plans to create new airline worker protections

Airlines must now give automatic refunds for significant delays. Here's what to know.

American Airlines Technical Operations, Fleet Service, Cargo and Central Load Planning team members ratify new agreement

Spirit Airlines Pursues Bankruptcy as a Path to Tie-Up With Frontier

American Airlines fined $50M for violating disability laws

Canada's flight attendant union applauds NDP bill to end unpaid work in the airline sector

American Airlines testing new technology that would crack down on boarding

Exciting New Airline Routes Coming to North

Another city ignores airport commission's advice, zones for housing near JWA

United shares hit pre-pandemic high after airline forecasts strong finish to 2024, plans buyback

Alaska Airlines Just Made Its Loyalty Program Even More Lucrative With New Rewards, Better Upgrades, and More

Food safety problem closes Detroit airline kitchen leaving 200 flights without meals

5 Reasons Why Kazakhstan's Air Astana Is Establishing Itself As A Key Player In Asian Aviation

JetBlue is no longer serving hot food in economy class on transatlantic flights

Video shows traveler hurl computer monitor at Frontier employees in Chicago

White House 'in touch' with airlines as hurricanes Helene, Milton spark price-gouging fears

Global Industry News

Emirates delivers NBA Cup trophy to New York for tournament launch

Policy

Michael Doersam Chief Financial & Group Services Officer | Emirates Airline

By Sky Industry News

Nov 14, 2024

Emirates has delivered the NBA Cup trophy to New York, marking the beginning of the Emirates NBA Cup 2024. The trophy was transported from Dubai on an Airbus A380 featuring a special NBA-themed livery. The tournament began on November 12 and will conclude with a championship game in Las Vegas on December 17.

NBA legend James Worthy accompanied the trophy on its journey. Upon arrival in New York, it was handed over to NBA Commissioner Adam Silver and Emirates Senior Vice President Commercial Operations, West, Thierry Aucoc.

The flight offered a unique experience with basketball-themed cabin décor and a menu inspired by the sport. Passengers enjoyed watching classic NBA games and select live Cup games through the airline's entertainment system. First and Business Class passengers had the opportunity to interact with Worthy in the Onboard Lounge while enjoying traditional gameday snacks.

Get the Newsletter

Sign-up to receive weekly round up of news from Sky Industry News

By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

Passengers received commemorative memorabilia including replica aircraft models in the new NBA livery, luggage tags, and more. Until December 17, Emirates flights to and from 13 locations in the U.S. and Canada will feature NBA-inspired products and services.

Additionally, before flights until November 22, customers can enjoy an NBA-themed menu at Emirates lounges in several cities including Dubai and New York JFK.

Limited edition merchandise is available at the Emirates Official Store for basketball enthusiasts looking to own a piece of this event.

Organizations Included in this History

Emirates Airline

More News

Aviation Comments

Loading...

No comments available.