Emirates delivers NBA Cup trophy to New York for tournament launch

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Global Industry News

Emirates delivers NBA Cup trophy to New York for tournament launch

Policy

Michael Doersam Chief Financial & Group Services Officer | Emirates Airline

By Sky Industry News

Nov 14, 2024

Emirates has delivered the NBA Cup trophy to New York, marking the beginning of the Emirates NBA Cup 2024. The trophy was transported from Dubai on an Airbus A380 featuring a special NBA-themed livery. The tournament began on November 12 and will conclude with a championship game in Las Vegas on December 17.

NBA legend James Worthy accompanied the trophy on its journey. Upon arrival in New York, it was handed over to NBA Commissioner Adam Silver and Emirates Senior Vice President Commercial Operations, West, Thierry Aucoc.

The flight offered a unique experience with basketball-themed cabin décor and a menu inspired by the sport. Passengers enjoyed watching classic NBA games and select live Cup games through the airline's entertainment system. First and Business Class passengers had the opportunity to interact with Worthy in the Onboard Lounge while enjoying traditional gameday snacks.

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Passengers received commemorative memorabilia including replica aircraft models in the new NBA livery, luggage tags, and more. Until December 17, Emirates flights to and from 13 locations in the U.S. and Canada will feature NBA-inspired products and services.

Additionally, before flights until November 22, customers can enjoy an NBA-themed menu at Emirates lounges in several cities including Dubai and New York JFK.

Limited edition merchandise is available at the Emirates Official Store for basketball enthusiasts looking to own a piece of this event.

Organizations Included in this History

Emirates Airline

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Emirates delivers NBA Cup trophy to New York for tournament launch

GLOBAL INDUSTRY NEWS

Alaska Airlines flight attendants reject new contract, union says there's 'more work to do'

Elliott Investment To Push For 10 New Boardroom Directors At Southwest Airlines

Alaska Air Backs JetZero Blended-Wing Design

AI in Aviation Line Maintenance: A Strategic Response to Delays, Satisfaction, and Staffing Challenges

VistaJet Flight Brings Home Americans in Prisoner Swap

Air Canada Blames Paris Olympics On Decreased Profits

Delta passengers sue airline over refund refusals after CrowdStrike meltdown

Microsoft fires back at Delta after massive outage, says airline declined ‘repeated’ offers for help

Korean Air Confirms A Spacious Lounge Is Coming To The New Terminal One at New York JFK

VAS Aero Services to Acquire an Additional 17 Airbus A320 Airframes, Bringing to 23 the Total Number of A320s Slated for Teardown and Harvested Parts Redistribution

Delta CEO says CrowdStrike-Microsoft outage cost the airline $500 million

Boeing Reports $16.9 Billion In Revenue For 2nd Quarter With 5,400 Commercial Aircraft Backlog

United Airlines says flight attendant in Terrell Davis incident is no longer employed and NFL legend’s ‘no fly’ ban is lifted | CNN

Nepal Plane Crash Kills 18 After Takeoff - Airline Ratings

Southwest Airlines is getting rid of open seating | CNN Business

CrowdStrike Outage Caused 10% Spike in Air Charter

Aircraft Engine Maintenance and Repair to Peak in 2026, Worsening Capacity Shortage for Commercial Aviation, Says Bain & Company

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Boeing Will Buy Spirit AeroSystems For $4.7 Billion In Stock & Airbus Enters $559 Million Agreement For Its Parts

Organizations Included in this History

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