Bowman will focus on improving digital interactions across various platforms. Her previous role was managing director of digital product & design. Cloar-Zavaleta will continue handling regulatory efforts related to the merger with Hawaiian Airlines. He has been with Alaska Airlines since 2018.

Ouellette will lead governmental strategy and community relations initiatives. She joined Alaska in 2005 after working in U.S. Congress on air transportation issues. Rudin's new role involves setting communication strategies both internally and externally. She joined Alaska in 2020 after holding leadership positions at Nordstrom and Levi Strauss & Co.

Traynor-Corey will oversee guest products and travel experiences across both airlines. He previously led inflight dining transformations at Alaska Airlines.

Alaska Air Group includes subsidiaries such as Horizon Air and McGee Air Services alongside its recent acquisition of Hawaiian Airlines, serving over 140 destinations globally.