Alaska Airlines introduces premium offerings including drinks and amenities

Airports

Shane Tackett Executive Vice President Finance & Chief Financial Officer | Alaska Airlines

By Sky Industry News

Nov 13, 2024

Alaska Airlines is set to introduce a range of premium products this fall, aimed at enhancing the onboard experience for its passengers. The airline will offer Lagunitas Hoppy Refresher, Straightaway Nitro Espresso Martini with Stumptown Coffee, Filson blankets for First Class travelers, and Salt & Stone amenities in lounges and on board.

The new offerings reflect Alaska Airlines' dedication to the West Coast lifestyle and commitment to providing high-quality experiences. "Our guests value unique, high-quality experiences, and these new products allow us to elevate their journey while bringing a bit of regional pride to every flight," said Todd Traynor-Corey, Managing Director of Guest Products at Alaska Airlines.

Starting November 20th, Lagunitas Hoppy Refresher will be available complimentary for First Class and Premium Class guests and can be purchased in the Main Cabin. This non-alcoholic sparkling water is crafted by Petaluma-based Lagunitas Brewing Company. Hannah Dray, Chief Marketing Officer at Lagunitas Brewing Company expressed enthusiasm about the partnership: "Heck, we’re jazzed to get up in the air with Alaska Airlines."

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In addition to beverages, Alaska Airlines will provide First Class passengers with blankets designed by Filson. Alex Carleton, Chief Creative Officer at Filson stated: “Filson is proud to partner with Alaska Airlines...to bring a taste of our outdoor gear to the skies.”

Salt & Stone's soap and lotion will also be introduced in all Alaska Lounges and onboard restrooms starting next year. These products are known for their natural ingredients that align with Alaska’s focus on self-care.

The new beverage options will be available across the fleet from November 20th, while the Filson blanket will debut on select routes starting early December.