Delta relaunches SkyMiles Experiences offering unique member opportunities

Home
»
Stories
»
2024
»
November

GLOBAL INDUSTRY NEWS

Qatar Airways In Talks To Buy 20% Of Virgin Australia - Airline Ratings

Boeing Will Buy Spirit AeroSystems For $4.7 Billion In Stock & Airbus Enters $559 Million Agreement For Its Parts

Bombardier Global Jet Production Stops in Toronto as Union Workers Strike | AIN

Justice Department To Offer Boeing a Plea Deal Related to Max Crashes

Global Industry News

Delta relaunches SkyMiles Experiences offering unique member opportunities

Policy

Jeff Davidman, V.P. ‐ State and Local Government Affairs | Delta Air Lines

By Sky Industry News

Nov 15, 2024

Delta Air Lines has announced the relaunch of its SkyMiles Experiences program, which aims to offer members unique opportunities beyond traditional travel perks. Originally introduced in 2016, the program has been updated to meet current consumer interests by providing more ways for members to use their miles on exclusive experiences.

Dwight James, Delta's Senior Vice President of Customer Engagement & Loyalty, stated, "Being a SkyMiles Member is about more than traveling from place to place – it’s about being part of an exclusive ecosystem of opportunities tailored to your ambitions." The new platform is designed to inspire members with creative opportunities even when they are not flying.

The revamped SkyMiles Experiences offers five curated collections: Music & Film, Sports, Culinary, Wellness & Adventure, and Fashion, Art & Design. Starting November 18th, new experiences will be added bi-weekly. Some experiences can be instantly purchased with miles while others require bidding.

Get the Newsletter

Sign-up to receive weekly round up of news from Sky Industry News

By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

Alicia Tillman, Chief Marketing Officer at Delta Air Lines said, "Access to curated experiences, events and rewards outside of the flight allows us to offer something that resonates with their lifestyle."

Some highlighted offerings include a VIP tour at Starbucks' original store and a private dance class with the Rockettes. Members can also bid on luxury packages like private dinners at Waldorf Astoria Monarch Beach or an immersive mixology class at Conrad Orlando.

The program promises continued benefits such as unlimited redeemable miles and no blackout dates for award tickets on Delta-operated flights.

SkyMiles Members need to log in to view or bid on these experiences. While anyone can browse the website, only members have access to redeem or participate in auctions.