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Lufthansa has announced a partnership with Art Basel Miami Beach, a renowned international art fair. This collaboration will see the airline flying various art experts and influencers to the event, which is scheduled from December 6-8 this year. The partnership spans three years and aims to merge first-class travel experiences with inspiring art.
As part of this initiative, Lufthansa has teamed up with German artist Stefan Marx. Known for his fascination with flying, Marx has designed the Lufthansa Lounge in Miami Beach and created a limited edition of travel items for this year's Art Basel Miami Beach. His work features minimalist and playful styles that capture everyday moments, reflecting his love for aviation.
On December 6, Lufthansa will operate a flight from Munich to Miami featuring its new Allegris seating concept. This venture offers guests an immersive art experience from the moment they book their flight until they visit Art Basel Miami Beach.
