Scandinavian Airlines' EuroBonus hits milestone with over eight million global members

The Scandinavian Airlines Systems (SAS) EuroBonus program has achieved a milestone by surpassing 8 million members globally. Launched in 1992, EuroBonus is the largest loyalty program in Scandinavia and has seen significant updates this year as SAS transitioned from Star Alliance to SkyTeam.

Members of the EuroBonus program collectively earn over 30 billion miles annually. Redeeming points for bonus trips remains the most popular use of rewards, followed closely by flight upgrades. The transition to SkyTeam has expanded redemption options across more than 1,000 destinations in 160 countries, with EuroBonus Gold elite status members gaining access to over 750 lounges worldwide.

The eight millionth member joined from Bergen, Norway, and was celebrated with a special event. Aron Backström, SAS Vice President of Product and Loyalty, commented on the achievement: “We are incredibly grateful to have reached 8 million EuroBonus members. This milestone is a testament to the amazing loyalty and engagement of our members.”