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American Airlines expands tech to enforce boarding order at over 100 airports

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American Airlines expands tech to enforce boarding order at over 100 airports
Research
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Gene Sloan Cruise team lead | The Points Guy

American Airlines is implementing new technology to prevent passengers from boarding in an earlier group than assigned. This system, initially tested at three airports, will now be expanded to over 100 airports across the United States. The move comes just before the busy Thanksgiving travel period.

The technology alerts gate agents with a beep and visual cue when a passenger attempts to board out of turn. Passengers traveling with companions in higher boarding groups can still board together, as gate agents have the ability to override the alert.

Kim Cisek, American's vice president of customer experience, explained that boarding groups are crucial for customers, especially those with higher-tier tickets or elite status. "Boarding is really important to our customers," she said. Boarding groups offer benefits such as early access to overhead bin space.

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Cisek noted that passengers frequently attempted to board ahead of their assigned group, prompting the airline to address this issue. The trials conducted at Albuquerque International Sunport, Tucson International Airport, and Ronald Reagan Washington National Airport showed promising results. An additional benefit observed was reduced crowding around boarding areas.

American Airlines has nine boarding groups, with Group 6 typically including AAdvantage loyalty program members without elite status.

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