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The oneworld alliance has announced the launch of its first global marketing campaign since the COVID-19 pandemic, marking its 25th anniversary. The campaign will feature major advertisements at key airports such as London Heathrow Airport (LHR), Los Angeles International Airport (LAX), and Sydney International Airport (SYD). Shared lounges in Seoul Incheon International Airport (ICN) and Amsterdam Schiphol Airport (AMS) will also display marketing posters.
The advertisements will include a "signature sonic" jingle, known as "The Take-Off," created by the London-based marketing agency SUNDAY. This jingle aims to be heard at airports worldwide, targeting premium and business travelers who are vital to the revenue of member airlines. The campaign seeks to reach over 40 million travelers globally, promoting oneworld's offerings and passenger experiences.
Maria McKinnon, Director of Global Brand and Marketing at oneworld, stated: "We are extremely excited to be launching our new marketing campaign, showcasing the best of oneworld during its 25th anniversary year. oneworld has always been an industry leader and innovator, so to be launching our new sonic identity - a first for airline alliances - is also an exciting chapter in our history."
