Federal Express Corporation has released findings from its latest survey, shedding light on Canadian consumers' holiday shopping plans. The FedEx Canada Online Holiday Shopping Survey indicates that 54% of shoppers intend to maintain their spending levels from last year, while 13% plan to increase their expenditure despite economic challenges like inflation.
The survey also highlights a decline in the number of respondents planning to cut back on holiday spending, dropping from 37% in 2023 to 33% in 2024. Inflation and increased living costs are cited by 64% as reasons for reduced spending, followed by anticipated winter expenses (56%) and fewer gift recipients (34%).
Ann-Marie McIntosh, Vice President Global Brand at FedEx, remarked on the positive outlook: “While financial constraints are still top of mind, it’s very promising to see an increase in purchase intent leading into the holiday shopping season.”