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Private jet travel has experienced growth over the years, particularly during and after the COVID-19 pandemic. Although there was a minor decline in 2023, the business aviation industry remains at higher levels than before 2019. Various companies are exploring ways to transform private travel, including KATANA. Bryan Verona, Founder of KATANA, discussed with Simple Flying some of the company's innovative approaches to changing the private aviation sector.
KATANA presents a unique business model aimed at expanding access to private jet flights through a member-centered platform. According to Verona, "KATANA created an expansive marketplace where members can buy, sell, and share seats on private and semi-private flights. Over the years, we’ve continued to evolve, prioritizing ease, transparency, and community so more people can access and enjoy the flexibility and convenience of private air travel without the usual barriers."
The company addresses traditional marketplace challenges by incorporating specialized upgrades focused on private aviation. The KATANA platform aggregates available seats on private jets worldwide through its network of individuals, operators, and other providers. Verona explained that "we provide members with a comprehensive selection that covers both private and semi-private seats. Members also contribute seats, adding even more options to the inventory."
