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Starbucks is taking steps to address the long wait times at its airport locations. The company's newly appointed CEO, Brian Niccol, aims to improve customer experience by reducing service times and increasing sales. During a recent investor call, Niccol outlined several strategies to achieve this goal.
Niccol has a history of success in leadership roles. He previously served as CEO of Chipotle and Taco Bell, where he significantly boosted business performance. At Starbucks, his focus includes reducing store wait times and enhancing customer satisfaction.
Airport Starbucks locations present unique challenges due to their licensing agreements with other companies. These licensed stores carry the Starbucks brand but are not directly owned by the corporation. Kevin Schimpf from Technomic pointed out that sudden influxes of passengers can lead to overwhelming demand at these sites.
